Are you a current, former or prospective professional dancer or cheerleader? Does your team need fresh choreography? Would you like to meet others in the industry or hear about audition opportunities?

Then get ready for the 2nd Annual East Coast Pro Dance Workshop in Philadelphia, PA on Saturday, November 19, 2011! 

IMPORTANT ANNOUNCEMENT! EVENT ALSO INCLUDES REALITY TV CASTING! 

Announced November 10, 2011: An established NYC production company will attend this Philadelphia based East Coast Pro Dance Convention on Saturday, November 19 to hold a casting for a 2012 reality TV. The show will follow pro cheer audition candidates and provide complimentary audition coaching by Going Pro Entertainment certified pro cheer consultants. To be considered for the casting, please enroll in either half day session (9am-12pm or 1:30-4:30pm) or the full day session for the East Coast Pro Dance Convention. Your enrollment fee serves as your casting application fee. Attire should be dance or athletic wear. Casting includes learning dance/cheer choreography, interview and photograph, all to be completed on November 19. No dance or cheer experience is required. Must be 18 years of age or older by January 15, 2011. Walk-ins are welcome with cash or credit. If you have questions please contact info@goingproentertainment.com.

AGENDA
** Learn choreography from elite alumni performers and directors
** Representing the NFL, NBA, arena football and more!
** Get tips from the pros on fitness, nutrition, makeup, attire and communication
** Network with other performers and directors
** Receive giveaways from sponsors including attire and cosmetics
** Participate in pro cheerleading reality TV show casting!

COSTS
** Half Day (9:00am-12:00pm OR 1:30-4:30pm): $45  Register now
** Full day (9:00am-4:30pm): $79  Register now
** Discount: 15% off early bird registration through November 13
** Groups: Receive one free admission with the enrollment of two full day admissions
** Walk ins: You are welcome to register the day of the event! Credit card and cash payments will be accepted only.
** Refund Policy: In the event of cancellation, all fees will be refunded in full as well as discount to attend future Going Pro event. If attendee withdraws, 75% of registration fees may be refunded through 3 days prior to the event. Registrations are not refundable within 48 hours prior to the event start time.
** Event Tank Top: $26.00, available in sizes X-Small, Small, Medium, Large. May purchase online to reserve your size, available in limited sizes at the event.

CHOREOGRAPHERS
Our choreographers will teach 4 sidelines and 2 routines in length of 45-60 seconds, representing a variety of major sports leagues. View choreographer bios and photos 

** Marla Viturello (MORNING ROUTINE), NFL Cheerleader - Philadelphia, NFL Pro Bowl Cheerleader, NFL alumni choreographer, Former AFL Director - Philadelphia Soul
** Cassie Russo (AFTERNOON ROUTINE), Owner of CaRu Entertainment, Founder and Former Co-Director - Fight Vixens Dance Team, Guest Choreographer - Unofficial Dancers of the New York Giants, Dancer - NLL Philadelphia Angel Wings, AFL New York Titans
** Erin Donnelly, NFL Cheerleader - St Louis, NFL Pro Bowl Cheerleader, USA Science Cheerleader
** Laura Eilers, NFL Cheerleader - Kansas City and St Louis, Founder and Choreographer - PIFL Richmond Lady Raiders (VA), ABA Portsmouth Cavaliers (VA), Reigning Ms. United States 2011

PRESENTERS

You'll hear from experts in each of these industries. Go above and beyond the choreography and dig deep ... perfect yourself in the following areas:

** Makeup, Hair & Attire (MORNING) - Don't settle for less than the best from head to toe! Learn makeup and hair care tricks, get personal advice, and hear what not to do when selecting audition and team attire!

** Coaching Roundtable (MID-DAY) - Meet others, including coaches from arena football, professional lacrosse, collegiate teams and more. This session will occur during the convention lunch break, 12-1:30pm at the hotel's Trophies Lounge. Lunch is not provided but available to you by individual order. Open to coaches of all types and levels. Attendance is free if you are unable to attend the other convention sessions.

** Fitness & Nutrition (AFTERNOON) - Bust your butt during our extreme pro cheer boot camp, and hear about the best food options to get the look you want and the energy you need!  

** Communication (AFTERNOON) - Hear the top speaking and interview tips from all the pros including the reigning Ms. United States.

LOCATION

Renaissance Hotel - Philadelphia Airport
500 Stevens Drive, Philadelphia, PA 19113
1-610-521-5900
Complimentary shuttle service provided to and from the Philadelphia Airport. Free parking. For reservations please call 1-610-521-5900.
Please note this is a change to location due to damage to the facility at the Wyndham-Philadelphia Airport. If you reserved a room at the original hotel, please call 610-521-2400, and they will honor a cancellation or provide shuttle service to and from the Renaissance.

View other 2011-2012 Going Pro tour cities

WAIVER FORM

A liability and image release form is required. Please check back for the form and bring it with you to the event. Participants ages 16-17 must have authorization by a parent or guardian.

CONTACT EVENT DIRECTORS

Email erin@goingproentertainment.com

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SCHEDULE

8:30-9:00am Morning Check in / Vendors
9:00-9:30am Introductions / Warm up with Ms. United States Laura Eilers
9:30-10:00am Sidelines with Erin Donnelly
10:00-11:30am Routine with Marla Viturello
11:30am-12:00pm Presentation in Hair & Makeup with the Makeup Bar, Attire - Fashion Show by Go Wild! Wear

12:00-1:30pm Lunch Break, 2 restaurants on site. Coaches are asked to join together at the Renaissance Trophies Lounge for the mid-day Coaches Roundtable

1:15-1:30pm Afternoon Check in / Vendors
1:30-2:15pm Introductions / Fitness Boot Camp
2:15-3:45pm Routine with Cassie Russo
3:45-4:15pm Sidelines
4:15-4:30pm Presentation in Communication, Pro Q&A

**Those participating in the reality TV casting will take photos during registration, so please arrive early. Short, on-camera interviews will take place during presentations and breaks.

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SPONSORS

We would like to thank our sponsors! Meet representatives and receive door prizes from the following companies! Add your business here! Contact us for sponsorship opportunities starting at $35.00.

THE MAKEUP BAR HAIR SALON

We welcome Lisa Severino, Owner of The Makeup Bar in Cherry Hill New Jersey and Rittenhouse Square PA. Lisa has been a professional makeup artist for over twenty years. The Makeup Bar is Lisa’s full service salon that carries the area’s largest selection of designer cosmetics, including The Makeup Bar’s exclusive line of glosses, eyeshadows, lip liners, blushers, eyeshadow transformers and more.

Over the course of her career, Lisa has worked with fashion and lifestyle magazines throughout New Jersey, Pennsylvania and Delaware. Lisa is also the only salon nationwide to carry Color Elements™, her unique Feng Shui makeup system that has been featured in publications such as SJ Magazine, CN8 News and FOX- Philadelphia.

Call The Makeup Bar of Southern New Jersey and Rittenhouse Square in Philly PA for a free service consultation today! Cherry Hill NJ:  (856) 795-0025 Rittenhouse Square PA:  (215) 893-9299

TRACI LYNN FASHION JEWELRY

During the convention, browse the Traci Lynn Fashion Jewelry represented by Denise D. Ransom. Traci Lynn shows are fun and exciting, there is no formal presentation, just shop and enjoy! Traci Lynn also offers great rewards for hostesses, including free jewelry, hostess specials and items at 50% off.

GO WILD! WEAR BY ANGELA KING DESIGNS

Go Wild! Wear by Angela King Designs is your premier source for today's hottest styles in professional cheerleading and dance. Whether you are looking for audition outfits, rehearsal wear, a performance costume, or accessories, AKD's Go Wild! collection includes the most sought after designs in the industry. Select from a wide range of fabrics including solids, sparkle and sequins, and embellish with rhinestones, logowork, embroidery and more. Their unique designs and 20 year history in the pro-cheerleading industry includes major brands in the NFL, NBA, NHL, UFL, and beyond. Service is top notch, with alumni pro cheerleaders representing multiple major markets in the United States, Canada, United Kingdom and other international territories. Don't wait! Now's the time to experience perfection. Visit www.gowildwear.com.

HALF-TIME HIGHLIGHTS

Authored by Ashley Worrell-Mitchell, Going Pro consultant for Kansas City and Omaha, former NFL, NBA and AFL dancer, Half-Time Highlights is a how-to book on pro cheerleading and dance auditions. Participants will have the chance to receive a copy of this book during Going Pro Entertainment 2010-2011 conventions. You can also purchase a copy at conventions, or visit amazon.com.

GOING PRO ENTERTAINMENT

Going Pro Entertainment is the premier resource for professional cheerleading and dance services. Developed by former pro dancers from all United States sports leagues, GPE provides exclusive services in audition coaching, team consulting and choreography, and alumni talent management. GPE events feature choreography and mentorship by Pro Cheer All Stars in multiple cities, including Phoenix, Los Angeles, Las Vegas, Denver, Kansas City, Chicago, St Louis, Omaha, Oklahoma City, Houston, Dallas, San Antonio, Atlanta, Indianapolis, Cincinnati, Nashville, Detroit, New York, Philadelphia, Baltimore, Washington DC, Virginia Beach, Charlotte (NC), Miami, and Orlando. Visit www.goingproentertainment.com or www.procheerallstars.eventbrite.com.

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ABOUT THE CHOREOGRAPHERS

Marla Viturello

Marla has 14 years combined professional dance experience as an NFL cheerleader and Director / Choreographer for Bon Jovi’s Philadelphia Soulmates, the highly acclaimed AFL dance team which Marla developed from the ground up.

Marla was a six-year cheerleader and captain with the NFL in Philadelphia. She was named 1999 NFL ProBowl Cheerleader and was named “fan favorite” at the big game. Recently, Marla choreographed the NFL Philadelphia Chapter Susan B Komen Dance event, an event that encompassed cheerleader alumni from the 1960s to 2010.

Marla was a guest instructor for the All Pro 3 convention in Atlanta, Ga, teaching hundreds of NFL, NBA, AFL, and NHL dancers. She has competed, coached and judged at the state, regional, national and professional levels in cheerleading, dance and gymnastics. Marla choreographed for the International Modeling and Talent Association in New York City and was a dancing/singing coach for Barbizon Modeling Agency, where she also did talent recruitment. She has appeared on many TV and radio talk shows, including the first episode of Lou Tilley’s Sport’s Connection. Marla has coordinated and choreographed performances for Jon Bon Jovi concerts, the AFL Arena bowl commercial in Vegas 2006 with Mike Ditka and Ron Jaworski, and a slot tournament with the HBO Sopranos cast in Atlantic City, NJ.

Marla is a certified instructor for the Aerobic and Fitness Association of America, a registered nurse, and has a BSN from Thomas Jefferson University. Her current profession is medical director for a worker’s comp and social security disability law firm in Center City Philadelphia.

Cassie Russo

As a professional dancer, Cassie has appeared on The Today Show, Good Day Philadelphia, Good Morning America, Live with Regis and Kelly, and Pix Morning News. Cassie debuted on her first national tour as backup dancer for the world-renowned country act Rascal Flatts on their "Bob that Head" International concert tour.

Cassie was a member of the Philadelphia Wings Angels Dance Team and the New York Titans Dance Team, as she performed in the world’s most famous stadium Madison Square Garden. She directed and choreographed for the Philadelphia Fight Vixens supporting local professional rugby. In Cassie’s most recent venture involves The Unofficial Dancers of the New York Giants, Inc—“Breaking new ground and establishing the first ever dance team in support of the NFL’S New York Giants.” She continues to be a guest choroegrapher for this incredible dance crew.

Cassie has had the distinct honor of working with famous choreographers Robert Hoffman, Dave Scott, Jafar, Brooke Lipman, Shotyme and Pasha and Anya from Fox Networks “So You Think You Can Dance”. Cassie trained at the Millennium Dance Complex in Los Angeles with celebrity choreographers Shane Sparks, Tabitha and Napoleon, Brian Friedman of Fox Network's So You Think You Can Dance, Donyelle Jones and Shorty of MTV's America's Best Dance Crew, Brittney Spears' lead dancer Jesse Santos and the Pussycat dolls choreographer Mickey Minden and owner Robin Antin.

Cassie has acted as co-host on the Comcast OnDemand series Girls Night Out—Showcasing the best nightlife including restaurants, clubs and venues in Philadelphia. Cassie has also been a featured Hip-Hop and Jazz Funk choreographer on the PBS show Tempo.

Cassie holds a double-major degree in Dance and Liberal Arts from DeSales University. She operates CaRu Entertainment, teaching classes in Pennington, New Jersey.

Erin Donnelly

Erin was a four-year NFL cheerleader and two-year captain in St. Louis. She was chosen as the 2007 ProBowl representative, appeared in four swimsuit calendars, competed on the Cheerleader Playoffs on the NFL Network in 2006 and was a guest on Saint Louis Sports Tonight on FSN Midwest. She feels privileged to have traveled throughout the United States and overseas to visit the military in Afghanistan, Qatar, South Korea and Japan.

Erin has over 17 years of ballet, pointe, modern, jazz, hip hop and choreography background. Erin has judged many dance and talent competitions throughout Missouri and Illinois, and recently attended the Federation of Dance Competitions Gala in New Orleans as a representative of Triplett and Propst Performing Arts Studio.

As Erin completes a doctorate in Clinical Psychology, she enjoys touring with the USA Science Cheerleaders, comprised of alumni and current NFL and NBA dancers. Through this program, she challenges stereotypes and gives some "cheer" to the science-minded population, especially young female students. 

Currently Erin is a ballet instructor as well as the regional director of Going Pro Entertainment and consults with teams and individuals throughout the Philadelphia area.

Laura Eilers

Laura was a six-year NFL cheerleader, spending one year with St. Louis and five years with Kansas City. During her years with the NFL, she received honors such as captain, choreographer, swimsuit calendar model, junior program leader and ProBowl Cheerleader runner up.

She is the reigning Ms. United States, receiving the national title representing Virginia in summer 2011. As Ms. United States Laura represents "Let's Move" to fight childhood obesity, visiting schools and organizations to teach fun ways to live healthy.

Laura coordinates and consults dance and cheer teams in the American Basketball Assocation, Premier Basketball League, United Football League and the Professional Indoor Football League, including the production of junior programs and swimsuit calendars. This is her third season directing and choreographing for the Lady Raiders in Richmond, Va, named the league's best dance team.

In years past, Laura has enjoyed roles including head instructor for Universal Dance Association, director’s assistant for the AFL Kansas City Brigade Girls, Spirit Squad Coordinator and Head Cheerleading Coach at Benedictine College in Atchison, Kan., and Dance Team Coach for St. Teresa’s Academy in Kansas City, Mo. She danced and choreographed for the nationally ranked dance team at William Jewell College in Liberty, Mo, where she received a BA in Public Communication and was selected to intern for the United States Senate in Washington, DC.

As the creative director and choreographer of the USA Science Cheerleaders, Laura leads performances comprised of pro cheer alumni of the NFL and NBA. Appearances have been held in Texas, New York, Washington DC, Philadelphia and Las Vegas.

Laura's greatest achievement was choreographing, dancing and singing with the Armed Forces Entertainment, traveling to seven countries supporting the U.S. military. She appeared on CMT's Making the Team: Dallas Cowboys Cheerleaders in 2008 as a semifinalist. You can find her instructing at J'adore Dance Studio in Midlothian, Va, or judging competitions in the states of Kansas, Missouri, Oklahoma and Virginia. 

Laura is a member of management teams for Going Pro Entertainment and Angela King Designs Go Wild! Wear, as well as an NASM certified personal trainer and group fitness instructor.

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